Home   |   My Cart   |   Contact Us   |   Sign In
Developing Your Unique Competitive Image to Build and Maintain Client Loyalty - 2.0 PDHs
Tell a Friend About This EventTell a Friend

When: Wednesday, October 11, 2017
11:00 a.m. - 1:00 p.m.
Where: Stantec St. Paul
2335 Highway 36 West
St. Paul, Minnesota  55113-3819
United States
Contact: 651-457-2347

Online registration is closed.
« Go to Upcoming Event List  


Developing Your Unique Competitive Image to

Build and Maintain Client Loyalty


2.0 PDHs


Attend live at Stantec in St. Paul, with your peers as a group in Mankato, or via live webinar




Attendees at this seminar will learn about developing and maintaining a competitive business image as unique as the people who work for your organization. Based on years of research and hundreds of client interviews, this program will cover four competitive truths about why clients choose and stay with an organization. These tools will help you identify what your organization does better than other engineering organizations. If your organization has more than one office location, encourage leaders and emerging leaders to attend and get on the same page about the real value you deliver.

Discussion and techniques will point to your organization’s value proposition, and even make you feel energized about your career. Your takeaway is a questionnaire to identify target clients, plus the building blocks for a memorable elevator speech.  



Christine Nelson is a senior communications and media consultant for Ingenuity Marketing Group, LLC, in St. Paul. She holds a bachelor’s degree in mass communications and language from St. Cloud State University. As a trained business journalist and content developer for a variety trade media, Christine helps professionals communicate their unique knowledge and voice to target clients. Her interviews with hundreds of professional service clients around the country provide insights about why people buy and how A/E/C firms can distinguish themselves in competitive markets.

Registration Deadline: Friday, October 6, 2017

All registrations after 10/6 will be assessed a $50 late fee through Monday, October 9.
No registrations will be accepted after 10/9.
No walk-in registrations will be accepted.


MnSPE members MUST log in to see the free member rate.


Live site St. Paul attendees have the option to purchase a boxed lunch during the registration process.


Cost: FREE for current MnSPE members, MnSPE Platinum/Gold Industry Partners group webinar sites and non-member Stantec St. Paul office employees.

*Platinum/Gold Industry Partners, contact MnSPE for a free promo code.
*Membership must be current on the date of the seminar.
*Not a current member but want to attend for free? Join MnSPE for 6 months free or rejoin here.


Fee-based registration:

  • Individual non-members (in person or via live webinar): $100
  • Small group webinar site of 3-5 non-members participating: $290
  • Medium group webinar site of 6-10 non-members participating: $575
  • Large group webinar site of 11+ non-members participating: $1,050


To the best of our knowledge, this seminar meets the requirement for continuing education as outlined by the Minnesota Board of Architecture, Engineering, Landscape Architecture, Land Surveying, Geoscience and Interior Design.

Membership Management Software Powered by YourMembership  ::  Legal