Home   |   My Cart   |   Contact Us   |   Sign In
Attracting Different Buyers with Content Marketing (SEMINAR/WEBINAR) - 1.5 PDHs
Tell a Friend About This EventTell a Friend

When: October 3, 2018
11:30 AM - 1:00 PM
Where: Union 32 Craft House
2864 Hwy 55
Eagan, Minnesota  55121
United States
Presenter: Christine Nelson, Ingenuity Marketing
Contact: 6541-457-2347

Online registration is closed.
« Go to Upcoming Event List  

Attracting Different Buyers

With Content Marketing


1.5 PDHs


Attend at the live site at Union 32 Craft House or via live webinar.




Buying cycles for engineers can be months or years long as projects come up for bid. In the meantime, your firm is getting referrals. Those potential clients or project partners are checking out your website. In this presentation, learn about the three typical buying stages for selecting professional services: tire kickers, mid-stage referrals and decision validators. We’ll talk about the differences between technical content and the kind of marketing content that speaks to a buyer’s pains, interests and desires. Nurture referrals through this content to get invited to the table sooner.


Key take-aways from this program: 

  • Gain techniques for buyer-focused content that get them to take action
  • Create a client persona and create a topic of interest for that new potential client
  • Learn at least three ways to advance a business relationship with content




Christine Nelson is a a lead communications consultant and media strategist for professionals with Ingenuity Marketing Group, LLC in St. Paul. For the past 12 years, she has helped professional service firms build their reputations through buyer-focused content and public relations. Now she develops content campaigns that personalize the web visitor experience and intrigue decision makers to connect with a firm sooner. Meet her at http://www.ingenuitymarketing.com/about/christine-nelson/.



Registration Deadline: Friday, September 28, 2018

All registrations after 9/28 will be assessed a $50 late fee through Monday, October 1.
No registrations will be accepted after 10/1.
No walk-in registrations will be accepted.


MnSPE members and subscribers MUST log in to see the free/reduced rates.


Live site attendees have the option to order food/drinks at Union 32. The seminar will take place in a private meeting room.



FREE for current MnSPE members, MnSPE Diamond/Platinum Partners group webinar sites. MnSPE Gold Partners receive 50% off individual and group non-member registrations.

*Diamond/Platinum Industry Partners, contact MnSPE for a promo code.
*Membership/subscription must be current on the date of the seminar.



Fee-based registration:

  • MnSPE basic and plus subscribers: $37.50
  • Individual non-members (in person or via live webinar): $75
  • Wisconsin SPE members: $37.50

  • Small group webinar site of 3-5 non-members participating: $215

  • Medium group webinar site of 6-10 non-members participating: $425

  • Large group webinar site of 11+ non-members participating: $775


To the best of our knowledge, this seminar meets the requirement for continuing education as outlined by the Minnesota Board of Architecture, Engineering, Landscape Architecture, Land Surveying, Geoscience and Interior Design.

Membership Management Software Powered by YourMembership  ::  Legal